ametunivB.Com. (General)

  with Minor Degree in Digital Marketing

B.Com (General) programme is an undergraduate degree designed to inculcate business acumen with an environment to nurture students with a high level of knowledge and competence to effectively contribute to society with commitment and integrity.

The programme is designed in such a way that it meets the industry's needs in the areas of Accounting, Finance, Management, Law, Marketing, Taxation and Computer Science.

Internships are a compulsory part of the academic curriculum at the end of each semester. The students are assessed for their learning and development during this internship and which helps them to apply the knowledge that was learnt in college and helps in strengthening the concepts that were taught in the B.Com syllabus. To enrich their knowledge, the department arranges for workshops, guest lectures and Industrial visits.

The department has qualified staff who are highly committed, dedicated and willing to walk an extra mile to mentor the students.

The education imparted here aims to nurture self-confidence, a commitment to excellence, "out of the box" thinking, sensitization to social and environmental needs and a holistic outlook on life, along with discipline in the students.

Duration: 3 years (6 semesters)

Eligibility: Pass in Higher Secondary with 50% marks.

Mode of Selection: Personal Interview.

Age Limit: Below 25 years at the time of commencement.

Boys and Girls are eligible to apply.

Programme Educational Objectives (PEO)

PEO1. Become successful Graduates who are competent, innovative and productive in addressing the needs of the Industry, and pursue higher education and research.
PEO2. Grow professionally with their knowledge and proficient skills throughout their career.
PEO3. Demonstrate high standard of ethical conduct, positive attitude and societal responsibilities.

Program Objectives (PO's)

PO1. Critical Thinking: Understanding the concepts of Finance, Marketing, International Trade and Computer Application, infer the advantages of these concepts through critical thinking
PO2. Effective Communication: To express their views through effective communication and gain the ability to connect to people
PO3. Apply Reasoning: Apply the reasoning power gained through contextual knowledge to asses societal and environmental contexts, and demonstrate the knowledge of and need for sustainable development
PO4. Professional Ethics: Understand the impact of the professional ethics and responsibilities and norms of the business practices and apply ethical principles in business and life
PO5. Environment and Sustailability: Apply the knowledge through sustainable development in any environment
PO6. Effective functioning: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary setting
PO7. Life Long Learning Self Learning: Recognize the need for, and have the preparation and ability to engage in independent and life-long learning in the broadest context of environmental change.

Program Specific Objectives (PSOs)

PSO1. Understand the concepts of Accounting, Finance, Marketing, International Trade and Basic Computer Applications
PSO2. Analyse Marketing and financial concepts
PSO3. Determine the scope of employment in finance, Marketing and Basic Computer application
PSO4. Apply the concepts of Accounting, Finance, Marketing, International Trade and Basic Computer Applications