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Features
of the programme :
MBA
retail management is focused as a
professional program in retailing
designed for the benefit of students
seeking career opportunuities in the
realm of retail management. A focus
on retailing will help students gain
expertise in efficient handling of
retail operations, effective formulation
of retail stratigies, developing innovative
CRM approaches in retailing along
with wide exposure on the contemporary
issues in International Retailing.
Five
areas of topics are covered to focus
on topics like positioning and implementation
of retail mix, store location, category
management, Merchandise management
and Space management. Different types
of retailers , retail customer and
consumer behaviour, market strategy,
planning merchandise assortments,
Merchandise pricing and communication
mix, store layout, design and visual
merchandising, strategies in pricing,
advertising and sales promotion, retail
location strategy, product and merchandise
management, logistics and systems
support in relationship marketing.
Job
Opportunities :
Students
who successfully complete the course
may seek exciting career opportunities
in several fields of retailing.
-
Retail
Designing
- Logistics
Management
- Retail
Supply Chain
- Channel
and Category Management
- Retail
Marketing
Admission
Procedure :
Eligibility:
| Qualifications |
1.
Any degree from a recognized
University with 50 % marks.
(OR)
2.Mariners holding the following
professional qualifications
obtained after a minimum duration
of study-cum-training of six
years after 10 + 2 leading to.
a) Master Foreign Going
Certificate of Competency (or)
b) First Class (Motor) or (Steam)
or Combined (Steam and Motors)
Certificate of Competency issued
by the Directorate General of
Shipping, Ministry of Shipping,
Government of India or its counterparts
in other countries. |
| Admission
Test |
CAT
/ MAT / XAT / ATMA / JMET /
TANCET scores will be accepted.
If a candidate has not taken
any of the above tests, he /
she will be asked to appear
for a enterance test in Chennai. |
| Personal
Interview / Group Discussion |
Personal
interview / Group discussion
will be held in the following
locations:
Chennai
/ Bangalore / Hyderabad /
Mumbai / New Delhi / KOlkatta
/ Ranchi.
|
Commencement
of the classes :
End
July / Early August
Boys
and Girls are eligible to apply
The
above course is available subject
to approval from UGC for the academic
year 2009-2010
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